AN INSIGHT

To transcend the AI reckoning

AI is rapidly taking over efficiency, analysis, and operational cleverness. If that's the game you're in, it's natural to wonder how long it will stay defensible.The companies that quietly keep compounding don't compete on specs or performance. They compete on how it feels to be their customer, partner, or employee — on human experience, meaning, and taste.That feeling is not accidental. It is structural.Design-led firms that embody this have outperformed the S&P by more than 200% over a decade-long study.Their builders are POETPRENEURS — entrepreneurial creatives who architect experiences rather than optimize operations. They wire their organizations around Human first, Innovation second, Structure third — so that what the company builds and who the company is move in the same direction. Most organizations do the reverse, and the gap between their product and their culture widens quietly until scale makes it visible. In an AI era, that gap is no longer a brand problem. It is an existential one. The companies that will define this era are not the ones that resist AI — they are the ones that have designed how their human judgment and their AI capability work together.If you lead a product or organization and quietly suspect your current model is wired for the world AI has surpassed, you're already asking the right questions.Work with Siamak

the poetry

The design-led company builders

POETPRENEURS are entrepreneurial creatives — often outside STEM and traditional business schools — who notice what others overlook.They architect ventures around human needs and experiences that are hard to measure but impossible to ignore once you feel them. Where most teams optimise for efficiency, POETPRENEURS design for experience. That's the poetry, the edge — and it's the one thing AI can't replicate.Underneath that intuition is an organic blueprint. Design-led companies build three pillars in the right order — Human, Innovation, and Structure — so that what the organization is and what it builds are expressions of the same instinct. Most organisations do the reverse, then wonder why execution feels like pushing rope, why their best people drift, and why the once remarkable is now merely another option.You may recognize yourself here. You sense drift before the data names it. Your best decisions came from human instinct you then had to translate for the room. You care about what the experience means to the person receiving it — not just what it does. You live between worlds — technical and human, specialist and synthesizer — and you have learned that in an era where AI has made depth abundant, range is the scarcest thing in the room. That position is not a liability. It is the vantage point.The POETPRENEURS blueprint exists so that instinct becomes a shared model — one that lets you see your business through a human-centered lens, decide what to build and what to protect as AI reshapes your market, and align your team around something optimization-minded competitors cannot copy.Because it isn't a strategy. It's a wiring.

the leap

Transform or Fade

I work with founders, leaders, and C-suite executives in sectors where the product is a human-centered experience, not just infrastructure. Most have already won by traditional measures — but are quietly uneasy that their current playbook won't hold in an AI-shaped world.This isn't theory — it's decoded from practice. Hardware and product design veteran. Silicon Valley. Built products at the intersection of liberal arts and technology. I've lived in both worlds — engineering rigor and creative vision. That range is why I can read your product and your organization simultaneously, and show you that the gap between them is not two problems. It is one problem seen from different angles.Working together, we use the POETPRENEURS blueprint to rewire strategy around Human → Innovation → Structure so decisions stop feeling like educated guesswork, clarify which products and bets deepen your design-led edge and which quietly dilute it, and translate a human-centric vision into language boards, investors, and operators can act on — without stripping the instinct that made it worth acting on.This works when a founder or principal is directly involved, the inflection point is real rather than exploratory, and the single-room solution has already been tried and found incomplete.Build, transform, or fade. If you're already contemplating that choice, THE LEAP is simply a structured way to begin.TO INQUIRE

resources

Selected Writings

the art of

BIODESIGN-LED

Decoding one of the world's most elusive abundances as it flips the script on age-old prominent definitions this model offers a beacon of clarity in a world clamoring for 'economics' healing' and sustainability.For generations, our dreams were standardized and institutionalized. But that era belongs to a different breed - the empathetic "imaginative" entrepreneurial healers.At the heart of this vantage point lies a nature-inspired, human-centric secret sauce. Plunge into a transformative journey and explore uncharted insights into the art of design-led entrepreneurship.