THE FOUNDATION
An Insight
Design-led companies perpetually outperform the S&P by over 200%.They intuitively create, transform, and sustain ventures a millennium
ahead of their competition.I decoded their elusive blueprint.Siamak Zangéné
Founder & Coach, POETPRENEURS
the poetry
A Blueprint
POETPRENEURS are builders who see what others miss. They architect ventures that intuitively serve human needs.Where others optimize for efficiency, they optimize for experience. That's the poetry. That's why they win.THE THREE PILLARS
Design-led companies build three foundational pillars intuitively right:
HUMAN | INNOVATION | STRUCTUREMost organizations build them backwards.
the leap
Into A New Millennium
ONE-TO-ONE COACHINGI work with CEOs, founders, and board members embedding design-led thinking into their organizations.Deep partnership. Long-term relationships. Complete confidentiality.I work directly with leaders or through trusted intermediaries as your situation requires.I work with 3-4 leaders at any given time.Limited availability for 2026.TO INQUIRE
the book
POETPRENEURS
Cracking the Elusive Code of Design-Led EntrepreneurshipAfter years of research, I decoded how design-led companies build the three pillars that drive sustained outperformance.The book reveals the blueprint.
110 pages. No fluff. Pure insight.Discover on AmazonFor leaders ready to embed this thinking into their organizations: INQUIRE
about
Meet Siamak
Decades in Silicon Valley at the intersection of liberal arts and technology. Created value. Felt the vacuum.Top business schools couldn’t explain what I saw: why certain companies dent the universe while better-funded incumbents with equal resources optimize toward irrelevance. The pattern was there. Nobody called it.I’d burned out at the pinnacle of success—despite doing everything “right.”The breakdown forced a question: what if entrepreneurship itself had become misdefined? A soulless pursuit of over-optimization thinking disconnected from what actually creates human-centric value.Sabbatical in Portugal to decode it. One research project: why do design-led companies consistently outperform the S&P by 211%? Not once. Perpetually.The answer wasn’t another strategy framework. It is more foundational. How design-led companies are naturally wired. Most traditional organizations construct it backwards, then wonder why execution feels like pushing rope.That became POETPRENEURS. The research. The model. The proof.I now work with those who’ve succeeded by traditional measures but sense they’re quietly playing the wrong game.
resources
Selected Writings
Reset to 3025: The Millennium Gap in Business Performance
Business Burnout: Time To Embrace Design-Led Healing?
High Schools at a Crossroads
Stop Protecting Education's Obsolescence
High Schools Driving a Fresh Transformation
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
A tale of two cultures: must Britain choose between science and the arts?
The High Price of Efficiency
How do the best design performers increase their revenues ...
the art of
BIODESIGN-LED
Decoding one of the world's most elusive abundances as it flips the script on age-old prominent definitions this model offers a beacon of clarity in a world clamoring for 'economics' healing' and sustainability.For generations, our dreams were standardized and institutionalized. But that era belongs to a different breed - the empathetic "imaginative" entrepreneurial healers.At the heart of this vantage point lies a nature-inspired, human-centric secret sauce. Plunge into a transformative journey and explore uncharted insights into the art of design-led entrepreneurship.
poetpreneurs'
GUILD
Welcome to the pantheon of entrepreneurial creatives, from acorn to oak, dedicated to creating, transforming, and sustaining human-centric ventures that serve, beautify, and preserve wellness.
INDUCTEES
| SLS Design | Interiors by Sormeh |
| Howlin' Ray's | YOUR NAME HERE |
| YOUR NAME HERE | YOUR NAME HERE |
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rise up!
The Next-Gen Creatives: more than ever, the community needs your entrepreneurial imaginativeness! And the potentials you bring to the world are limitless.You are economics' next secret weapon!From disruptive anger to disruptive innovation: economics' healing starts with YOU!
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