AN INSIGHT
Why design-led companies will win the AI reckoning
Design-led companies have consistently outperformed the S&P by more than 200%. They don’t just optimize for efficiency; they wire everything around human experience—and it shows up in their numbers.Hardware and product design veteran from tumultuous Silicon Valley, who set off on a quest to discover why, and ended up cracking the elusive code behind those outliers.Author of POETPRENEURS, a human-centric blueprint in your pocket for those navigating consumer products and services in the age of AI and automation.Work with Siamak
the poetry
POETPRENEURS are design-led builders
POETPRENEURS are entrepreneurial creatives who see what others miss. They architect ventures that intuitively serve human needs. Where others optimize for efficiency, they optimize for experience. That’s the poetry—and that’s why they win.THE THREE PILLARSDesign-led companies build three foundational pillars in the right order: Human, Innovation, and Structure. Most organizations build them backwards, then wonder why execution feels like pushing rope.
the leap
Working quietly with a few leaders each year
I work with founders, owners, and CEOs in hospitality and consumer products and services—businesses where the product is a direct human touch and experience, not just infrastructure.Deep partnership. Long-term relationships. Complete confidentiality. I work directly with leaders or through trusted intermediaries as your situation requires.I work with 3–4 leaders at any given time. Limited availability for 2026.TO INQUIRE
the book
POETPRENEURS
Cracking the elusive code of design-led entrepreneurshipAfter years of research, I decoded how design-led companies build the three pillars that drive sustained outperformance. This book reveals that blueprint in its simplest form.A human-centric blueprint in your pocket for those navigating consumer products and services in the age of AI and automation.110 pages. No fluff. Pure insight.Discover on AmazonFor leaders ready to embed this thinking into their organizations: INQUIRE
about
Meet Siamak
Hardware and product design veteran forged in Silicon Valley at the intersection of technology and the liberal arts. Created value. Felt the vacuum. Top business schools couldn’t explain what I saw: why certain companies dent the universe while better-funded incumbents optimize toward irrelevance despite equal resources.Burning out at the pinnacle of “success” forced a more honest question: what if entrepreneurship itself had been misdefined—into a soulless pursuit of over-optimization, disconnected from what actually creates human-centric value?A sabbatical in Portugal became a quest to answer one thing: why do design-led companies consistently outperform the S&P by more than 200%?The answer wasn’t another strategy framework. It was how these companies are wired at their core—Human, Innovation, and Structure in the right order—while most traditional organizations construct it backwards and then wonder why execution feels like pushing rope.That became POETPRENEURS. The research. The model. The proof. I now work with leaders in hospitality and consumer products and services who have “won” by traditional measures, but quietly sense they’re still playing the wrong game.
resources
Selected Writings
Reset to 3025: The Millennium Gap in Business Performance
Business Burnout: Time To Embrace Design-Led Healing?
High Schools at a Crossroads
Stop Protecting Education's Obsolescence
High Schools Driving a Fresh Transformation
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
A tale of two cultures: must Britain choose between science and the arts?
The High Price of Efficiency
How do the best design performers increase their revenues ...
the art of
BIODESIGN-LED
Decoding one of the world's most elusive abundances as it flips the script on age-old prominent definitions this model offers a beacon of clarity in a world clamoring for 'economics' healing' and sustainability.For generations, our dreams were standardized and institutionalized. But that era belongs to a different breed - the empathetic "imaginative" entrepreneurial healers.At the heart of this vantage point lies a nature-inspired, human-centric secret sauce. Plunge into a transformative journey and explore uncharted insights into the art of design-led entrepreneurship.
poetpreneurs'
GUILD
Welcome to the pantheon of entrepreneurial creatives, from acorn to oak, dedicated to creating, transforming, and sustaining human-centric ventures that serve, beautify, and preserve wellness.
INDUCTEES
| SLS Design | Interiors by Sormeh |
| Howlin' Ray's | YOUR NAME HERE |
| YOUR NAME HERE | YOUR NAME HERE |
unwrap your entrepreneurial gift
rise up!
The Next-Gen Creatives: more than ever, the community needs your entrepreneurial imaginativeness! And the potentials you bring to the world are limitless.You are economics' next secret weapon!From disruptive anger to disruptive innovation: economics' healing starts with YOU!
get started
transform your impact
businesses
the soul economy
Human is designed to sense. Small Businesses are the heartbeat of the soul economy. They provide engaging and soulful products and services that touch people. Their businesses thrive on three existential pillars:Product: The tangible creation with human intention
Ambiance: The intangible atmosphere and emotional environment
Service: The relational connection and personal touchAll three pillars are essential in creating memorable experiences that keep customers coming back and build lasting community connections.