AN INSIGHT
To survive the AI reckoning
AI is rapidly taking over efficiency, analysis, and operational cleverness. If that’s the game you’ve been playing, it’s natural to wonder how long it will stay defensible.The companies that quietly keep compounding don’t compete on specs or performance; they compete on how it feels to be their customer, partner, or employee—on human experience, meaning, and memory.Design-led firms that bet on this have outperformed the S&P by more than 200% over a decade.These builders are POETPRENEURS—entrepreneurial creatives who architect experiences, not just optimize operations. If you lead a product or organization and quietly suspect your current model isn’t wired for the world AI is creating, you’re in the right place.Work with Siamak
the poetry
The design-led company builders
POETPRENEURS are entrepreneurial creatives—often outside STEM and traditional business schools—who notice what others overlook. They architect ventures around human needs and experiences that are hard to measure but impossible to ignore once you feel them. Where most teams optimise for efficiency, POETPRENEURS optimise for experience. That’s the poetry, the edge—and it's the one thing AI can't replicate.Underneath that “intuition” is an organic blueprint. Design-led companies build three pillars in the right order: Human, Innovation, and Structure. Most organisations do the reverse, then wonder why execution feels like pushing rope.The POETPRENEURS book distills this pattern so you can:
See your business through a human-centered lens, not just a technical or financial performance.
Decide what to build, what to stop, and what to protect as AI reshapes your market.
Align your team around a shared model that optimization-minded competitors can't copy.
the leap
Transform or Fade
I work with founders, leaders, and C‑suite executives in sectors where the product is a human-centered experience, not just infrastructure. Most have already "won" by traditional measures—but are quietly uneasy that their current playbook won't hold in an AI-shaped world.This isn't theory—it's decoded from practice. Hardware and product design veteran. Silicon Valley. Built products at the intersection of liberal arts and technology. I've lived in both worlds—engineering rigor and creative vision—which is why I can translate between them.Working together, we use the POETPRENEURS blueprint to:
Rewire strategy around Human → Innovation → Structure so decisions stop feeling like educated guesswork.
Clarify which products and bets deepen your edge—and which quietly dilute it.
Translate a design-led, human-centric vision into language boards, investors, and operators can act on.
Build, transform, or fade. If you’re already contemplating that choice, THE LEAP is simply a structured way to explore it.TO INQUIRE
the book
POETPRENEURS
Cracking the elusive code of design-led entrepreneurshipAfter years of research, I decoded how design-led companies build the three pillars that drive sustained outperformance. This book reveals that blueprint in its simplest form.A human-centric blueprint in your pocket for those navigating consumer products and services in the age of AI and automation.110 pages. No fluff. Pure insight.Discover on Amazon
about
Meet Siamak
A hardware and product design veteran forged across two decades in Silicon Valley at the intersection of technology and the liberal arts. MIT-trained. Designed and shipped multimillion-dollar products for multinational companies. Created value. Felt the vacuum. Top business schools couldn’t explain what I saw: why certain companies dent the universe while better-funded incumbents optimize toward irrelevance despite equal resources.Burning out at the pinnacle of “success” forced a more honest question: what if entrepreneurship itself had been misdefined—into a soulless pursuit of over-optimization, disconnected from what actually creates human-centric value?A sabbatical in Portugal became a quest to answer one thing: why do design-led companies consistently outperform the S&P by more than 200%?The answer wasn’t another strategy framework. It was how these companies are wired at their core—Human, Innovation, and Structure in the right order—while most traditional organizations construct it backwards and then wonder why execution feels like pushing rope.That became POETPRENEURS. The research. The model. The proof. I now work with leaders in hospitality and consumer products and services who have “won” by traditional measures, but quietly sense they’re still playing the wrong game.
resources
Selected Writings
Reset to 3025: The Millennium Gap in Business Performance
Business Burnout: Time To Embrace Design-Led Healing?
High Schools at a Crossroads
Stop Protecting Education's Obsolescence
High Schools Driving a Fresh Transformation
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
A tale of two cultures: must Britain choose between science and the arts?
The High Price of Efficiency
How do the best design performers increase their revenues ...
the art of
BIODESIGN-LED
Decoding one of the world's most elusive abundances as it flips the script on age-old prominent definitions this model offers a beacon of clarity in a world clamoring for 'economics' healing' and sustainability.For generations, our dreams were standardized and institutionalized. But that era belongs to a different breed - the empathetic "imaginative" entrepreneurial healers.At the heart of this vantage point lies a nature-inspired, human-centric secret sauce. Plunge into a transformative journey and explore uncharted insights into the art of design-led entrepreneurship.
poetpreneurs'
GUILD
Welcome to the pantheon of entrepreneurial creatives, from acorn to oak, dedicated to creating, transforming, and sustaining human-centric ventures that serve, beautify, and preserve wellness.
INDUCTEES
| SLS Design | Interiors by Sormeh |
| Howlin' Ray's | YOUR NAME HERE |
| YOUR NAME HERE | YOUR NAME HERE |
unwrap your entrepreneurial gift
rise up!
The Next-Gen Creatives: more than ever, the community needs your entrepreneurial imaginativeness! And the potentials you bring to the world are limitless.You are economics' next secret weapon!From disruptive anger to disruptive innovation: economics' healing starts with YOU!
get started
transform your impact
businesses
the soul economy
Human is designed to sense. Small Businesses are the heartbeat of the soul economy. They provide engaging and soulful products and services that touch people. Their businesses thrive on three existential pillars:Product: The tangible creation with human intention
Ambiance: The intangible atmosphere and emotional environment
Service: The relational connection and personal touchAll three pillars are essential in creating memorable experiences that keep customers coming back and build lasting community connections.