THE WISDOM
The Elusive Wisdom of Design-Led Companies
Design-led companies have outperformed the S&P by 228% over ten years (Design Management Institute). Nobody has explained why.POETPRENEURS decodes the deeper principle: alignment with the natural order of entrepreneurship.
THE THESIS
Power of Alignment
The Compounding Power of AlignmentMost companies optimize efficiency.Design-led companies align human judgment.Alignment compounds.
THE AUTHOR
Meet Siamak
Twenty Years Without a Name For ItMost people who understand how companies get built don't trust the humanities. Most people who trust the humanities don't understand how companies get built.Siamak spent two decades standing at that exact fault line, designing products in Silicon Valley — before MIT Sloan graduate studies confirmed the gap he had suspected: what he had been practicing had no name in the curriculum.He knew exactly how it broke. And why it broke quietly.
the book
POETPRENEURS
A phenomenon existed. Nobody could explain it. This is the account of the person who found the principle behind it.Discover
THE COUNSEL
Taste or Fade
Private counsel for the few who already suspect their ceiling is a design problem, not a market problem.By invitation.
resources
Selected Writings
Who asked for help?
Taste or Fade.
Business Burnout: Time To Embrace Design-Led Healing?
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
A tale of two cultures: must Britain choose between science and the arts?
The High Price of Efficiency
How do the best design performers increase their revenues ...
about
Siamak
Most people who understand how technology companies get built don't trust the humanities. Most people who trust the humanities don't understand how companies actually get built.I spent twenty years standing at that exact fault line.It turned out to be the only place the real question was visible.A product design veteran who shipped multimillion-dollar products for multinational companies across two decades in Silicon Valley. At the pinnacle of that career I went to MIT Sloan — not for a credential, but for an answer. What I found instead was a confirmation: the design-led model that had quietly explained everything I'd witnessed in twenty years of practice was nowhere in the curriculum.The most elite business education in the world wasn't teaching it. That absence was the loudest signal I'd ever received.What I had spent twenty years doing without a name for it — and what MIT Sloan confirmed had no name in the curriculum — was cracking the Poets & Quants code. The fault line between engineering rigor and humanistic vision is not a problem to be managed. It is the only place the real work gets done.Burning out at the pinnacle of that career didn't just slow me down. It handed me the most honest data point I'd ever had. I had executed the conventional model from the inside. I knew exactly how it broke — and why it broke quietly.That became the obsession. The obsession became POETPRENEURS.