THINK LIKE
POETPRENEURS
THE FOUNDATION
An Insight
Design-led companies perpetually outperform the S&P by over 200%.They intuitively create, transform, and sustain ventures a millennium
ahead of their competition.I decoded their elusive blueprint.Siamak Zangéné
Founder & Coach, POETPRENEURS
the poetry
A Blueprint
POETPRENEURS are builders who see what others miss. They architect ventures that intuitively serve human needs.Where others optimize for efficiency, they optimize for experience. That's the poetry. That's why they win.THE THREE PILLARS
Design-led companies build three foundational pillars intuitively right:
HUMAN | INNOVATION | STRUCTUREMost organizations build them backwards.
the leap
Into A New Millennium
ONE-TO-ONE COACHINGI work with CEOs, founders, and board members embedding design-led thinking into their organizations.Deep partnership. Long-term relationships. Complete confidentiality.I work directly with leaders or through trusted intermediaries as your situation requires.I work with 3-4 leaders at any given time.Limited availability for 2026.TO INQUIRE
the book
POETPRENEURS
Cracking the Elusive Code of Design-Led EntrepreneurshipAfter years of research, I decoded how design-led companies build the three pillars that drive sustained outperformance.The book reveals the blueprint.
110 pages. No fluff. Pure insight.Discover on AmazonFor leaders ready to embed this thinking into their organizations: INQUIRE
about
Meet Siamak
I spent my career at the intersection of liberal arts and technology in Silicon Valley—a vantage point that revealed patterns no one was describing, not even the top business schools I'd attended.I needed distance to see what I'd been too close to understand: a personal quest to crack the elusive code design-led companies embody.In 2021, I left for Portugal.I didn't leave to write a book. I left because I'd burned out at the pinnacle of success—despite doing everything "right."The journey inward revealed the misalignment didn't start with my organization. It started with how entrepreneurship itself had become a soulless pursuit of metrics, disconnected from what makes us human.I believed there was a better model—one that honors humans and outperforms—and that cracking this code could serve aspiring entrepreneurs on the same quest.Four years along the coast, I decoded why certain companies perpetually outperform while others, despite talent and capital, plateau.The answer wasn't in another strategy framework. It was in how design-led companies intuitively build three foundational pillars—human, innovation, structure—that most organizations construct backwards.That research became POETPRENEURS—proof that the better model exists, and the data validates it works.The sabbatical also clarified how I want to work: with fewer people, more deeply.I don't scale. I don't teach workshops. I don't consult on projects.I work one-to-one with CEOs, founders, and board members embedding design-led thinking into their organizations.Deep partnership. Long-term relationships. Complete confidentiality.Many work with me through intermediaries. That's normal and fully supported.BACKGROUNDDecades at the intersection of design, strategy, and organizational transformation. Known for work that moves quietly through organizations where real change happens.
resources
Selected Writings
Reset to 3025: The Millennium Gap in Business Performance
Business Burnout: Time To Embrace Design-Led Healing?
![High Schools at a Crossroads]()
High Schools at a Crossroads
![Stop Protecting Education's Obsolescence]()
Stop Protecting Education's Obsolescence
High Schools Driving a Fresh Transformation
The Healicon Valley: Why Portugal Should Not Mimic Silicon Valley
![A tale of two cultures: must Britain choose between science and the arts?]()
A tale of two cultures: must Britain choose between science and the arts?
![The High Price of Efficiency]()
The High Price of Efficiency
![How do the best design performers increase their revenues ...]()
How do the best design performers increase their revenues ...
the art of
BIODESIGN-LED
Decoding one of the world's most elusive abundances as it flips the script on age-old prominent definitions this model offers a beacon of clarity in a world clamoring for 'economics' healing' and sustainability.For generations, our dreams were standardized and institutionalized. But that era belongs to a different breed - the empathetic "imaginative" entrepreneurial healers.At the heart of this vantage point lies a nature-inspired, human-centric secret sauce. Plunge into a transformative journey and explore uncharted insights into the art of design-led entrepreneurship.
poetpreneurs'
GUILD
Welcome to the pantheon of entrepreneurial creatives, from acorn to oak, dedicated to creating, transforming, and sustaining human-centric ventures that serve, beautify, and preserve wellness.
INDUCTEES
| SLS Design | Interiors by Sormeh |
| Howlin' Ray's | YOUR NAME HERE |
| YOUR NAME HERE | YOUR NAME HERE |
unwrap your entrepreneurial gift
rise up!
The Next-Gen Creatives: more than ever, the community needs your entrepreneurial imaginativeness! And the potentials you bring to the world are limitless.You are economics' next secret weapon!From disruptive anger to disruptive innovation: economics' healing starts with YOU!
get started
transform your impact
businesses
the soul economy
Human is designed to sense. Small Businesses are the heartbeat of the soul economy. They provide engaging and soulful products and services that touch people. Their businesses thrive on three existential pillars:Product: The tangible creation with human intention
Ambiance: The intangible atmosphere and emotional environment
Service: The relational connection and personal touchAll three pillars are essential in creating memorable experiences that keep customers coming back and build lasting community connections.